AMD Live! certification system was launched in 2006 and it is difficult to say what, if any, difference it has made to AMD PC sales. Not to be deterred, AMD launched GAME! branding to differentiate AMD systems built with components suitable for games.

To be recognized as a GAME! Phenom a PC, Turion and Athlon processor should be used, alongside a 3000-series graphics card. The theory is that you can watch a system with a GAME! label on it and know that it contains elements that give a decent gaming experience.

In practice, almost all AMD system built in the last year have a GAME! certified GPU and you can extend that to other GPU. In other words, almost no recent construction specced AMD-PC fail to obtain a GAME! label. Take, for example, a sample of the specific configuration an AMD Athlon X2 5600 + and an ATI Radeon 3860. Yes, it is perhaps to play games on such a system, but at resolutions fairly modest, but experience is not exactly will be the first order.

Various manufacturers, including Alienware, have signed up GAME! and we can expect systems bearing the label spin slowly in the coming weeks.